If you want sashimi-grade salmon in Kuala Lumpur, the important questions are: where was it packed, how was it kept cold, and is it actually graded for eating raw?
Most chilled salmon on supermarket shelves in Malaysia is either thawed from frozen, reprocessed locally, or not packed for sashimi. Heat and humidity do not treat fish kindly. Once salmon leaves a controlled cold chain, quality drops fast.
What sashimi-ready salmon should look like
Sashimi-ready means the fish was selected, filleted, and packed under strict hygiene standards for raw consumption — not just “fresh” looking in a tray. For Norgesfoods, that product is Frøya sashimi salmon.
| Spec | Detail |
|---|---|
| Brand | Frøya (Norway) |
| Species | Atlantic salmon (Salmo salar) |
| Grade | Sashimi quality |
| Pack | Skinless, boneless loins; MAP (Modified Atmosphere Packaging) in Norway |
| Transport | Air-flown chilled to KLIA |
| Shelf life | 14 days chilled (0–2°C), not frozen |
| Pack sizes | Midloin 300g (RM 79) · Backloin 180g (RM 51) |
| Where to buy | norgesfoods.com/shop · WhatsApp +60 11-1140 5539 |
| Pickup | 19B Jalan Wan Kadir 2, TTDI, Kuala Lumpur (weekends 9am–3pm or by appointment) |
| Delivery | Across KL & Klang Valley (from RM10), Penang and Johor Bahru |
Frøya is farmed in the seas around the island of Frøya. Fillets are selected by hand, filleted soon after harvest, and MAP-packed so bacterial growth is slowed. We import and distribute it ourselves — no middlemen in between — so the cold chain from Norway to your fridge stays under one roof.
Frøya vs frozen Atlantic salmon
We also sell frozen Atlantic salmon midloin (300g, RM 59) and backloin (180g, RM 39). That line is for cooking — grilled, pan-fried, or baked. It is not sashimi grade. If your plan is nigiri, sashimi, or poke, choose Frøya chilled. If you are cooking dinner, frozen Atlantic salmon is the better value.
How to order in KL
- Order on www.norgesfoods.com/shop/ or message WhatsApp +60 11-1140 5539.
- Choose pickup at our TTDI address, or delivery across KL & Klang Valley (from RM10), Penang and Johor Bahru.
- Keep Frøya chilled at 0–2°C. Slice thinly with soy and wasabi, or cook it if you prefer.
Norgesfoods stands for four things: traceability, cold-chain preservation, sustainability, and transparency. We only supply products we and our families eat regularly.
FAQ
Is supermarket chilled salmon in KL sashimi grade?
Often no. Many trays are thawed, re-packed, or not processed for raw use. Ask for origin, packing method, and storage temperature. Frøya from Norgesfoods is MAP-packed in Norway specifically for sashimi.
How long does Frøya sashimi salmon last in the fridge?
Up to 14 days from packing when kept at 0–2°C, chilled — not frozen. Check the date on your pack.
Can I pick up sashimi salmon in TTDI?
Yes. Pickup is at 19B Jalan Wan Kadir 2, Taman Tun Dr. Ismail, Kuala Lumpur, on weekends 9am–3pm or by appointment (we are not a retail shop). Order online or via WhatsApp first.