Frøya salmon (Salmo Salar)

Updated October 2026

Frøya is the salmon we are best known for: sashimi-quality Atlantic salmon (Salmo salar) from mid-Norway, flown chilled to Kuala Lumpur. Order on the product pages or WhatsApp us.

Frøya at a glance


Species	Atlantic salmon (Salmo salar), farmed
Producer	Frøya, SalMar’s premium brand, Frøya island, Norway
Cut	Skinless, boneless midloin 300g or backloin 180g
Packing	MAP-packed in Norway within about two hours of harvest
Transport	Air-flown chilled to KLIA, never frozen
Shelf life	Up to 14 days chilled at 0–2°C from packing
Use	Sashimi, sushi, poke, or cooked
Availability	Air-flown batches, often on pre-order; the product page shows the next arrival

From sea to sealed pack in about two hours

What makes Frøya salmon special?

Sorted by hand. Only the best fish, with the best-looking fillets, are selected.
Filleted before rigor. The fish is filleted soon after harvest, before rigor mortis. Cutting before rigor keeps the flesh firmer and loses less liquid, so it tastes cleaner and less mushy.
MAP-packed in Norway. Modified Atmosphere Packaging replaces most of the oxygen in the pack, which slows bacterial growth. That is how Frøya stays sashimi-fresh for up to 14 days chilled. Try keeping tray-packed supermarket salmon in the fridge for a day and compare.
One importer, one cold chain. Norgesfoods PLT is both the importer and the distributor, so the whole chain is under our own supervision. We deal directly with Frøya, the airlines, customs and local logistics, and we are regulated by LKIM and MAQIS. Proof-of-origin documents.

Frøya sashimi salmon midloin 300g pack with loin cut into sashimi slices — Frøya salmon midloin 300g

Frøya sashimi salmon backloin 180g pack with loin and sliced sashimi — Frøya salmon backloin 180g

Not sure which cut to buy? See backloin vs midloin.

Storing and eating Frøya safely

Keep it at 0–2°C, in the coldest part of the fridge, and eat it by the date on the pack.
Once opened, eat it the same day or the next.
Slice with a clean knife on a board you don’t use for raw meat or chicken.
We don’t recommend freezing it: home freezing changes the texture.
If you are pregnant or have a weakened immune system, raw fish and cold-smoked salmon are generally fine to eat, but do ask your doctor for advice.

Poke bowls with Frøya salmon, avocado, cucumber and edamame — Poke bowls with Frøya salmon

Is farmed salmon bad for you?

Short answer: no. Norway’s scientific committee for food safety concluded in 2022 that the benefits of eating fish two to three times a week, including fatty fish like salmon, outweigh the risks from contaminants (VKM, 2022). Norwegian farmed fish is tested every year, and in the latest monitoring report no sample exceeded EU limits for dioxins, PCBs, mercury or other regulated contaminants (Institute of Marine Research).

Videos on social media about farmed salmon are often one-sided. Like any industry, there are responsible producers and poor ones. The Norwegian industry is tightly regulated, and pen conditions, feed and medicine use are reported to the authorities. Our guide to wild vs farmed salmon goes into more detail.

How about antibiotics?

Bar chart of antibiotic use in food-producing animals in Europe (EMA 2014), with Norway the lowest — Antibiotic use in food-producing animals in Europe, 2014 (EMA). Norway has remained among the lowest since.

Norway uses very few antibiotics in fish farming, mainly because salmon are vaccinated. In 2024 the whole Norwegian farmed-fish sector used 709kg of antibiotics, 99% less per kilo of fish than at the 1987 peak, and only 2.1% of salmon and trout farms needed any treatment (NORM-VET 2024). When medicine is used, it is recorded, and the fish must go through a withdrawal period before harvest. More on antibiotics in Norway.

Frequently asked questions

Is Frøya salmon safe to eat raw?

Yes. Frøya is sashimi-quality farmed Atlantic salmon, MAP-packed in Norway and flown chilled. EFSA rates farmed Atlantic salmon on compound feed as a negligible parasite risk.

How long does Frøya salmon last?

Up to 14 days chilled at 0–2°C from packing. Check the date on the pack, and eat it within a day of opening.

Why is Frøya often on pre-order?

It is flown chilled from Norway in batches. When a batch sells out, you can pre-order the next one on the product page or on WhatsApp.

Who produces Frøya salmon?

SalMar, one of the world’s largest salmon farmers, on Frøya island in mid-Norway.

How to order

Order on norgesfoods.com/shop or on WhatsApp +60 11-1140 5539.
Free pickup from our TTDI location. We send the pickup details when we confirm your order.
Delivery is RM10–30 in KL and Selangor depending on postcode, and RM40 to Penang and Johor Bahru. We deliver within Peninsular Malaysia only. See Shipping & Delivery.
Pay by bank transfer, Touch ‘n Go eWallet or cash, using your invoice number as the payment reference.
We’re an online and WhatsApp business, not a retail store, so please order first.

Rated 5.0 from 48 Google reviews. Read what our customers say.