Frøya salmon from Norway

Updated October 2026

The video below shows the whole process behind a Frøya salmon loin, from sea to sealed pack in about two hours.

What makes Frøya salmon special?

• Sorted by hand. Frøya is SalMar’s premium salmon brand. Only the best fish and the best-looking fillets are selected.
• Filleted before rigor. The fish is filleted soon after harvest, before rigor mortis sets in. Cutting before rigor gives firmer flesh and less liquid loss than cutting later.
• MAP-packed in Norway. The skinless, boneless loins are packed in Modified Atmosphere Packaging, with most of the oxygen replaced, so bacterial growth slows. That is how Frøya keeps for up to 14 days chilled at 0–2°C.
• One importer, one cold chain. Norgesfoods PLT is both the importer and the distributor. We deal directly with Frøya, the airlines, customs and local logistics, and we are regulated by LKIM and MAQIS. How our cold chain works.

Is farmed salmon bad for you?

Short answer: no. Norway’s scientific committee for food safety (VKM) concluded in 2022 that the health benefits of eating fish two to three times a week, including fatty fish like salmon, outweigh the risks from contaminants (VKM, 2022). The Institute of Marine Research tests Norwegian farmed fish every year, and in its latest report no sample exceeded EU limits for dioxins, PCBs, mercury or other regulated contaminants (IMR monitoring report).

Antibiotic use in Norwegian fish farming is very low. In 2024, Norway used 709kg of antibiotics across its entire farmed-fish sector, which produces well over a million tonnes of fish a year, and only 2.1% of salmon and trout farms needed any treatment at all (NORM-VET 2024). Read more in our article on antibiotics.

Read more

• Frøya salmon (Salmo salar): our full guide
• Backloin vs midloin
• Wild vs farmed salmon: what sashimi grade really means
• Where to buy sashimi salmon in Kuala Lumpur

How to order

• Order on norgesfoods.com/shop or on WhatsApp +60 11-1140 5539.
• Frøya comes in air-flown chilled batches and often sells as a pre-order: see the midloin 300g and backloin 180g pages for the next arrival date.
• Free pickup from our TTDI location. We send the pickup details when we confirm your order.
• Delivery is RM10–30 in KL and Selangor depending on postcode, and RM40 to Penang and Johor Bahru. We deliver within Peninsular Malaysia only. See Shipping & Delivery.
• Pay by bank transfer, Touch ‘n Go eWallet or cash, using your invoice number as the payment reference.
• We’re an online and WhatsApp business, not a retail store, so please order first.

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